NetBase is a firm that performs social media analytics. The company is operating globally. Over the years, many companies have been benefiting from the services offered by NetBase. Through social media analytics, it is possible to build a business, run a brand, and also connect with consumers. NetBase processes numerous social media posts, and they can offer some insight that comes in handy when carrying out marketing research. Companies can also improve their product innovation and customer service.
As for social media analytics, NetBase offers a variety of services, including social listening- the ability to track, analyze, and also respond to various conversations about a brand. Companies should have a social media listening strategy so that they may gain some valuable insight into what clients think about their brands. It is also possible to learn more about what the clients are saying about your competitors.
Social listening involves two processes. First, NetBase monitors social media channels. The main focus is on looking into the number of times a particular brand has been mentioned, its products, competitors, and relevant keywords. After that, the information that has been acquired is analyzed, and companies can put it into action. For instance, a specific brand can respond to a happy client. It is also possible to shift the overall position of your brand. Listening and social media monitoring are two different concepts. Social media monitoring involves the collection of data, and a brand can also look back into previous occurrences. The information acquired through social media monitoring can also be used to monitor the ROI (Return on Investment). Also, the information gained can allow the brand to set an annual budget.
The Importance of Social Media Listening
Social media listening ensures that businesses can formulate suitable marketing strategies. People are always talking about numerous brands, and it is good to listen to what they have to say. If you value your clients, you should engage in social listening since it will also be beneficial to your brand.
Social listening allows brands to identify some opportunities while also taking part in different conversations involving your brand. The conversation may be about how a specific client loves the products and services offered by your brand.
Coming up with new strategies
It is good to engage your clients. Social listening allows brands to spot various changes on a real-time basis, and it is possible to realize why some changes took place. Brands should always look into their recent posts so that they may know what has been going right or wrong. When you realize there is a lot of positive engagement, look into the main reasons why there is such a form of engagement. Clients usually share a lot of useful information about their likes and dislikes. Some of the lessons gained from social listening can help a brand to come up with various strategies that are suitable for different channels.
Learning about What People Think about Your Brand as Compared to your Competitors
Social listening allows a brand to learn more about what clients are saying about them. It is also possible to learn more about what the clients are saying regarding a brand’s competitors. Such information provides some valuable insight into how a brand can fit well in the marketplace. When you learn about your competitors, it is possible to formulate strategies that will allow you to stay a step ahead of them. Social media listening also enables a brand to learn about the present threats and opportunities; access to such information allows a brand to plan accordingly. It is also possible to uncover some of the pain points that should be addressed so that your brand can grow progressively with minimal challenges.