Impact of Social Media on SEO
Social media and SEO (Search Engine Optimization) are two interwoven strategies. The question is whether social media can affect SEO. The answer is a little complicated! But it’s a fact that social media and SEO have a symbiotic relationship, they exist in the same system and support each other’s existence. That’s why the best NZ SEO expert make use of social media as part of theri SEO strategies.
Social media SEO means all those social media activities, be it on Facebook, Twitter, or Pinterest, which can improve the organic traffic to your website via search engines. However, it’s a known fact that social media doesn’t directly contribute to getting better search engine ranking. It might mean more brand or content exposure but is not really a ranking indicator.
However, it has been seen the social media does have an impact on SEO. Let’s see what.
- Get More Quality Links: The more shares your content has on social media, the more opportunities people have to see your content and link to it. A wider audience means that your social media pages are the perfect ground to earn quality backlinks. Original. engaging content leads to more social media shares and gets noticed. This results in more opportunities for people like influencers, bloggers who might provide links to your content.
- Growing Your Number of Followers: Building a web presence is important to make your website more visible and build a brand. This you can do by building a big group of loyal followers. It has been seen that followers on social media can have an indirect impact on your site’s ranking. Social media makes it easy for you to market your products directly to your target audience. With the more positive approach, you can have a number of followers.
- Improves Brand Awareness: Social media is a digital platform where your target audience can seek you out and engage with you. The more your audience becomes bigger, your brand will get more recognizability. The more people recognize you in search results, the more they will have the inclination to click-through. Your site’s ranking is bound to increase for organic keyword searches as and when your site gets more and more branded search hits.