Of course, online shops want and should use their social media profiles as a distribution channel. I’ll show you today how you can promote your products without scathing potential customers and annoying the rest of the world.
Why You Shouldn’t Bother
According to a study by the Statistic Brain Research Institute, people today only have an attention span of 8.25 seconds – that’s less than a goldfish! That’s just over, at 9 seconds. It isn’t sensible to waste this tight time with trivial purchase requests. Because everyone knows the annoying “buy my products because..” – Posts on Facebook and Co.
How do you react when you see such posts? I’m now rigorous, even though I like the products – the page is first banned from my news feed, then from my memory. The art of social selling is to build a relationship with the user, to have conversations with them and to encourage them in their buying decision. Of course, many large and small shops implement this very well.
Unfortunately, but the opposite: shops that post only occasionally on their profile. These are usually linked to the shop, which they hope for, that the users click on it and then shop there. The disappointment that it’s not working is big and dismissed with the thought that social media does not work for this company.
But How Do You Sell Products Through Social Media?
A small comparison: You should not only consider your channels as an “advertisement” of a newspaper. Treats them more like a magazine: Interesting, target group specific content and in between an ad with matching products. Because the moment you declare something on your profile, you’re like a publisher in that sense. You provide the public with content and accordingly bear responsibility for the quality of your content.
Of course, you can use social media as a distribution channel for your products, but then as a small part of a clear social media strategy rather than a pure sales channel. When users follow your channels, they are well aware that your final destination is a purchase decision on their part.
It is vital to show your products can be utilized without the annoying hint of having to buy them. Take Pinterest and Instagram for example – the whole channel is a pure source of inspiration. What you can buy Instagram likes to help boost your posts and sells.